PDC4S:\2017\Copy Hackers\10x Landing Pages\Module 4 - Writing and Editing in the Awesome

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NameSizeDate Modified
What's In It for Me- - Turn features into tangible benefits - Copy Hackers Training_2.mp417,949 KB10/25/2016 3:51 AM
What's In It for Me- - Turn features into tangible benefits - Copy Hackers Training.mp442,950 KB10/25/2016 3:51 AM
Videos - Use the right thumbnails to boost plays - Copy Hackers Training.mp418,945 KB10/25/2016 3:51 AM
Two Simple Steps - Brief yourself, and do quick tests - Copy Hackers Training.ts32,865 KB10/25/2016 3:51 AM
The Close - Lower the risk of taking your One Offer - Copy Hackers Training.mp425,493 KB10/25/2016 3:51 AM
Stickiness - Play with language intentionally - Copy Hackers Training_3.mp46,627 KB10/25/2016 3:51 AM
Stickiness - Play with language intentionally - Copy Hackers Training_2.mp410,192 KB10/25/2016 3:51 AM
Stickiness - Play with language intentionally - Copy Hackers Training.mp441,511 KB10/25/2016 3:51 AM
Specificity - Use real numbers to persuade targets - Copy Hackers Training_3.mp46,334 KB10/25/2016 3:51 AM
Specificity - Use real numbers to persuade targets - Copy Hackers Training_2.mp46,607 KB10/25/2016 3:51 AM
Specificity - Use real numbers to persuade targets - Copy Hackers Training.mp426,958 KB10/25/2016 3:51 AM
Social Proof - Who's the right person to deliver the message- - Copy Hackers Training.mp412,373 KB10/25/2016 3:51 AM
So What-- and -Prove It- - Because people don't believe you - Copy Hackers Training.ts12,121 KB10/25/2016 3:51 AM
Quick Consumption - Really simple, really effective ways to make your copy read better - Copy Hackers Training.ts18,997 KB10/25/2016 3:51 AM
Pricing Tables - Increase conversions with comparison - Copy Hackers Training.mp434,505 KB10/25/2016 3:51 AM
Personality, Voice and Tone - Connect with your targets - Copy Hackers Training.mp473,950 KB10/25/2016 3:51 AM
Mind-Reader Shortcuts - A grab-bag of ways to join the convo and keep it alive - Copy Hackers Training.ts53,969 KB10/25/2016 3:51 AM
Intros & Conclusions - Cut out the fluff and get to the point - Copy Hackers Training_2.mp431,994 KB10/25/2016 3:51 AM
Intros & Conclusions - Cut out the fluff and get to the point - Copy Hackers Training.mp418,065 KB10/25/2016 3:51 AM
How to use Module 4 - Copy Hackers Training.ts9,482 KB10/25/2016 3:51 AM
Headlines and Buttons - Make them work together - Copy Hackers Training_2.ts37,014 KB10/25/2016 3:51 AM
Headlines and Buttons - Make them work together - Copy Hackers Training_2.mp435,336 KB10/25/2016 3:51 AM
Headlines and Buttons - Make them work together - Copy Hackers Training.ts53,509 KB10/25/2016 3:51 AM
Headlines and Buttons - Make them work together - Copy Hackers Training.mp435,353 KB10/25/2016 3:51 AM
Crossheads - Introduce the why of a section, not the what - Copy Hackers Training_2.mp472,189 KB10/25/2016 3:51 AM
Crossheads - Introduce the why of a section, not the what - Copy Hackers Training.mp417,603 KB10/25/2016 3:51 AM
Copywriting Trick - The 7 Deadly Sins - Copy Hackers Training_3.mp410,636 KB10/25/2016 3:51 AM
Copywriting Trick - The 7 Deadly Sins - Copy Hackers Training_2.mp413,806 KB10/25/2016 3:51 AM
Copywriting Trick - The 7 Deadly Sins - Copy Hackers Training.mp423,535 KB10/25/2016 3:51 AM
Copywriting Trick - -Blank for your blank- - Copy Hackers Training_2.mp46,323 KB10/25/2016 3:51 AM
Copywriting Trick - -Blank for your blank- - Copy Hackers Training.mp426,594 KB10/25/2016 3:51 AM
Copy Hackers Training.pdf315 KB10/25/2016 3:51 AM
Clarity - Edit to make targets pay attention, not think harder - Copy Hackers Training_2.mp413,794 KB10/25/2016 3:51 AM
Clarity - Edit to make targets pay attention, not think harder - Copy Hackers Training.mp437,322 KB10/25/2016 3:51 AM
Bullet Lists and Mega Lists - Use lists to inspire visitors - Copy Hackers Training.mp430,436 KB10/25/2016 3:51 AM
Beyond Bullets - How to create fascinations that keep your One Reader reading - Copy Hackers Training.ts68,608 KB10/25/2016 3:51 AM
Attention Management - Get visitors to focus on your goal - Copy Hackers Training.mp447,669 KB10/25/2016 3:51 AM