PDC4S:\2018-2\Conversion XL - Digital Psychology and Persuasion Minidegree\03-Track 3- applied behavioral psychology\10-Product messaging & salespage copywriting

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NameSizeDate Modified
01-How to -Tear Down- Your Own Page Copy - CXL Institute.mp4528,868 KB10/4/2019 11:41 AM
01-how to _tear down_ your own page copy - cxl institute.pdf.XML272 KB10/4/2019 11:41 AM
01-salespage copywriting _ product messaging - cxl institute.pdf.XML138 KB10/4/2019 11:41 AM
02-how to hunt and gather messages online - cxl institute.pdf.XML193 KB10/4/2019 11:41 AM
02-How to Hunt and Gather Messages Online.mp4395,049 KB10/4/2019 11:41 AM
03-How to Pull Powerful Messages out of Your Customers - CXL Institute.mp4334,115 KB10/4/2019 11:41 AM
03-how to pull powerful messages out of your customers - cxl institute.pdf.XML215 KB10/4/2019 11:41 AM
04-How to Home in on Your Best Value Proposition - CXL Institute.mp4442,452 KB10/4/2019 11:41 AM
04-how to home in on your best value proposition - cxl institute.pdf.XML240 KB10/4/2019 11:41 AM
05-How to Add Structure & Flow to Your Messages - CXL Institute.mp4335,075 KB10/4/2019 11:41 AM
05-how to add structure _ flow to your messages - cxl institute.pdf.XML233 KB10/4/2019 11:41 AM
06-Writing the First Draft - CXL Institute.mp4662,718 KB10/4/2019 11:41 AM
06-writing the first draft - cxl institute.pdf.XML319 KB10/4/2019 11:41 AM
07-How to -Punch Up- Your Copy - CXL Institute.mp4384,257 KB10/4/2019 11:41 AM
07-how to _punch up_ your copy - cxl institute.pdf.XML232 KB10/4/2019 11:41 AM
08-Formatting Your Copy & Laying Out Your Page - CXL Institute.mp4405,429 KB10/4/2019 11:41 AM
08-formatting your copy _ laying out your page - cxl institute.pdf.XML288 KB10/4/2019 11:41 AM
09-Dispelling toxic copywriting myths - CXL Institute.mp35,418 KB10/4/2019 11:41 AM
09-Dispelling toxic copywriting myths - CXL Institute.mp4175,643 KB10/4/2019 11:41 AM
09-dispelling toxic copywriting myths - cxl institute.pdf.XML309 KB10/4/2019 11:41 AM
10-How many conversion goals should your page have- - CXL Institute.mp31,647 KB10/4/2019 11:41 AM
10-how many conversion goals should your page have_ - cxl institute.pdf.XML372 KB10/4/2019 11:41 AM
10-Lesson-2-paradox-of-choice.pdf.XML395 KB10/4/2019 11:41 AM
11-Applying the conversion formula to copy - CXL Institute.mp34,105 KB10/4/2019 11:41 AM
11-Applying the conversion formula to copy - CXL Institute.mp4104,148 KB10/4/2019 11:41 AM
11-applying the conversion formula to copy - cxl institute.pdf.XML269 KB10/4/2019 11:41 AM
12-What is customer -motivation-, really- - CXL Institute.mp31,680 KB10/4/2019 11:41 AM
12-What is customer -motivation-, really- - CXL Institute.mp446,920 KB10/4/2019 11:41 AM
12-what is customer _motivation__ really_ - cxl institute.pdf.XML270 KB10/4/2019 11:41 AM
13-What makes for a great value proposition- - CXL Institute.mp31,048 KB10/4/2019 11:41 AM
13-What makes for a great value proposition- - CXL Institute.mp428,726 KB10/4/2019 11:41 AM
13-what makes for a great value proposition_ - cxl institute(1).pdf.XML191 KB10/4/2019 11:41 AM
14-5-Levels-of-Awareness.pdf.XML364 KB10/4/2019 11:41 AM
14-The customer awareness spectrum - CXL Institute.mp32,361 KB10/4/2019 11:41 AM
14-the customer awareness spectrum - cxl institute.pdf.XML291 KB10/4/2019 11:41 AM
15-Embracing a copy-first approach - CXL Institute.mp31,842 KB10/4/2019 11:41 AM
15-embracing a copy-first approach - cxl institute.pdf.XML285 KB10/4/2019 11:41 AM
16-The importance of a persuasive_narrative flow - CXL Institute.mp33,180 KB10/4/2019 11:41 AM
16-the importance of a persuasive_narrative flow - cxl institute.pdf.XML367 KB10/4/2019 11:41 AM
17--Punch-up- tricks to improve your copy - CXL Institute.mp34,243 KB10/4/2019 11:41 AM
17--Punch-up- tricks to improve your copy - CXL Institute.mp4113,437 KB10/4/2019 11:41 AM
17-_punch-up_ tricks to improve your copy - cxl institute.pdf.XML334 KB10/4/2019 11:41 AM
17-lesson9-word-pictures.pdf.XML390 KB10/4/2019 11:41 AM
18-Anatomy of an irresistible call-to-action - CXL Institute.mp33,394 KB10/4/2019 11:41 AM
18-anatomy of an irresistible call-to-action - cxl institute.pdf.XML282 KB10/4/2019 11:41 AM
19-BONUS CLASS- How to Shift Your Team to a Copy-First Design Workflow.mp4294,129 KB10/4/2019 11:41 AM
19-bonus class_ how to shift your team to a copy-first design workflow - cxl institute.pdf.XML247 KB10/4/2019 11:41 AM
19-CXL-Class-9-Slides.pdf.XML1,696 KB10/4/2019 11:41 AM